ISJ Theoretical & Applied Science

 

 

Information about the scientific conferences and journal

Schedule of conferences

Submit a report to the conference

Requirements to the article

Section

Indexing

Journal archive

Tracing of postal items

The organizing Committee of Conference

Editorial Board

 

 

www.T-Science.org       p-ISSN 2308-4944 (print)       e-ISSN 2409-0085 (online)
SOI: 1.1/TAS         DOI: 10.15863/TAS

Journal Archive

ISJ Theoretical & Applied Science 07(51) 2017

ISPC Materials and technologies, Philadelphia, USA

* Scientific Article * Impact Factor 6.630


Jalilov JG

HEDONIC MOTIVATIONS AMONG UZBEK CONSUMERS.

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-07-51-7

DOI: https://dx.doi.org/10.15863/TAS.2017.07.51.7

Language: English

Citation: Jalilov JG (2017) HEDONIC MOTIVATIONS AMONG UZBEK CONSUMERS. ISJ Theoretical & Applied Science, 07 (51): 34-41. Soi: http://s-o-i.org/1.1/TAS-07-51-7 Doi: https://dx.doi.org/10.15863/TAS.2017.07.51.7

Pages: 34-41

Published: 30.07.2017

Abstract: The study aims to explore the hedonic motivations among Uzbek consumers. In addition, the effects of pleasure, fashion status, income level and age on the hedonic motivations are investigated. This paper uses 30 items questionnaire. The analysis is done based on 158 returned and usable questionnaires. Multivariate analysis of variance and analysis of variance are applied for this study. MANOVA results show that income level and age have different significant effects on hedonic motivations among Uzbek consumers.

Key words: Consumer Behavior, motivation, fashion status, hedonic motivation.


 

 

 

 

 

 

E-mail:         T-Science@mail.ru

© «Theoretical &Applied Science»                      2013 г.