Blagorodov, A. A., Prokhorov, V. T., Vilisova, M. L., & Volkova, G. Yu.
About market segmentation as an effective process of its division into priority groups of consumers taking into account their interests. |
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Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-07-123-7
DOI: https://dx.doi.org/10.15863/TAS.2023.07.123.7
Language: English
Citation: Blagorodov, A. A., Prokhorov, V. T., Vilisova, M. L., & Volkova, G. Yu. (2023). About market segmentation as an effective process of its division into priority groups of consumers taking into account their interests. ISJ Theoretical & Applied Science, 07 (123), 46-51. Soi: http://s-o-i.org/1.1/TAS-07-123-7 Doi: https://dx.doi.org/10.15863/TAS.2023.07.123.7 |
Pages: 46-51
Published: 30.07.2023
Abstract: In the article, the authors recommend that the market reconsider the concept of forming it with demanded and priority goods, taking into account their competitiveness. Such a concept will fully comply with the desire of the consumer to satisfy his desire and the desire to make a purchase, taking into account his social status, providing manufacturers with the full sale of their products and guaranteeing enterprises sustainable TEP of their activities.
Key words: professionalism, charisma, leader, quality, competitiveness, priority, demand, market, profit, buyer, manufacturer, financial stability, sustainable TEP.
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