ISJ Theoretical & Applied Science 09(125) 2023

Philadelphia, USA

Blagorodov, A. A., Rumyanskaya, N. S., Prokhorov, V. T., & Volkova, G. Yu.

Possibilities of branding tourist destinations for the development of tourism in the Arctic zones of the Russian Federation.

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-09-125-6

DOI: https://dx.doi.org/10.15863/TAS.2023.09.125.6

Language: English

Citation: Blagorodov, A. A., Rumyanskaya, N. S., Prokhorov, V. T., & Volkova, G. Yu. (2023). Possibilities of branding tourist destinations for the development of tourism in the Arctic zones of the Russian Federation. ISJ Theoretical & Applied Science, 09 (125), 79-91. Soi: http://s-o-i.org/1.1/TAS-09-125-6 Doi: https://dx.doi.org/10.15863/TAS.2023.09.125.6

Pages: 79-91

Published: 30.09.2023

Abstract: in the article, the authors considered the actual problems of branding tourist destinations in Russia, as a promising and highly effective mechanism for regulating the tourism activities of the domestic market. Foreign models of formation of brands of objects of tourist attraction, tourist destinations and countries, as well as modern trends in branding in tourism are analyzed. Recommendations for effective state regulation of the tourism sector based on the economic efficiency of branding are given. The actual problems of branding tourist destinations in Russia are considered on the example of the regions of the Arctic zone of the Russian Federation. The key factors determining the development of tourism in the regions are listed. The analysis of the current state of the tourist infrastructure of the regions was carried out. The problems of development of inbound and international tourism are determined.

Key words: tourism, economy, Arctic, management, economic efficiency, inbound tourism, international tourism, public administration in tourism, territory marketing, branding of tourist destinations, PPP.