Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-01-69-28
DOI: https://dx.doi.org/10.15863/TAS.2019.01.69.28
Language: Russian
Citation: Toshpulatov, I. A. (2019). Improving the methodology for assessing the competitiveness of light industry enterprises. ISJ Theoretical & Applied Science, 01 (69), 215-222. Soi: http://s-o-i.org/1.1/TAS-01-69-28 Doi: https://dx.doi.org/10.15863/TAS.2019.01.69.28 |
Pages: 215-222
Published: 30.01.2019
Abstract: The article considered the main factors for assessing the competitiveness of light industry enterprises as a marketing complex, quality indicators and financial indicators. In the activities of marketing complex determined the coefficients of market share, pre-sale preparation, changes in sales, price levels, bringing the product to the consumer, advertising, personal sales, public relations, financial indicators, the ratio of own funds and analyzed the quality indicators.
Key words: competitiveness, price, marketing complex, market share, sales, financial performance, assessment of competitiveness, product quality, the ratio of own funds.
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