Pages: 53-58
Published: 30.11.2015
Abstract: Information asymmetry is a fundamental cause of food safety problem, while the wide use of internet in China does change the way of information acquisition. Nowadays internet media has become into the principal channel of information dissemination instead of television and print media. As one of the most concerned information in Chinese daily lives, food safety information is inevitably impacted by the internet media. The development of internet provides a more convenient approach for people to obtain food safety information, so the main purpose of this paper is to study what factors that make a difference on people's understanding of Internet food safety information. The methods adopted are Grounded Theory and Regression Analysis. The statistics is collected by a practical survey, which is carried out in seven different types of urban field in China in the form of interview and questionnaire. First step is to determine potential affecting factors, then on the basis of interview results, to put forward six hypotheses and design questionnaires, finally after all questionnaires are filled out, to establish a multiple linear regression model to evaluate the effects of each affecting factor.
Key words: Internet Food Safety Information; Affecting Factor; Grounded Theory; Regression Analysis; China.
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