Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-02-94-65
DOI: https://dx.doi.org/10.15863/TAS.2021.02.94.65
Language: English
Citation: Nabieva, N. M. (2021). Digital marketing: current trends in development. ISJ Theoretical & Applied Science, 02 (94), 333-340. Soi: http://s-o-i.org/1.1/TAS-02-94-65 Doi: https://dx.doi.org/10.15863/TAS.2021.02.94.65 |
Pages: 333-340
Published: 28.02.2021
Abstract: The article is aimed at the study of the ongoing digital revolution in marketing. It substantiates the increasing relevance of the use of digital marketing in today's business environment. When using digital marketing, it is necessary to take into account both the internal tasks of the firm and the external factors of the macro environment surrounding the firm. The practical benefits of using digital marketing should be to increase profits and sales, as well as to strengthen trusting relationships with customers. Within the framework of consideration of modern tendencies of development of digital marketing the most actual directions of marketing activity in the Internet are revealed. The development of Internet marketing is closely related to the spread of the Internet and its growing popularity. Particular attention is paid to how the development of the Internet is changing some patterns of consumer behavior. Taking into account the fact that the level of Internet penetration in certain regions of the world is still quite low, and in view of the steady increase in the time people spend on the Internet, it is concluded that in the future we should expect a further increase in the importance of digital marketing.
Key words: digital marketing, marketing trends, social media, social media marketing, advertising.
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