ISJ Theoretical & Applied Science 06(50) 2017

ISPC Technology and Education, Philadelphia, USA

Kakhkharov AJ

SYSTEMATIZATION OF CRITERIA CLARIFYING EFFECTIVENESS OF INNOVATIVE MARKETING PRACTICES IN THE SYSTEM OF ROAD TRANSPORT.

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-06-50-6

DOI: https://dx.doi.org/10.15863/TAS.2017.06.50.6

Language: English

Citation: Kakhkharov AJ (2017) SYSTEMATIZATION OF CRITERIA CLARIFYING EFFECTIVENESS OF INNOVATIVE MARKETING PRACTICES IN THE SYSTEM OF ROAD TRANSPORT. ISJ Theoretical & Applied Science, 06 (50): 70-73. Soi: http://s-o-i.org/1.1/TAS-06-50-6 Doi: https://dx.doi.org/10.15863/TAS.2017.06.50.6

Pages: 70-73

Published: 30.06.2017

Abstract: This article is dedicated to apply methodological approach related to the criteria clarifying effectiveness of innovative marketing practices in the system of road transport. The main reason of investigating the measures which associated with effectiveness of innovative marketing practices in road transport system is to select effectiveness indicators and apply them into practice. Research results enable criteria related to effectiveness of innovative marketing practices in the system of road transport and its evaluation steps to be applied into practice, provide an opportunity to use methodologies of finding effectiveness of innovative marketing practices as well as helps to make decisions in innovative development.

Key words: innovation, criteria, effectiveness, innovative marketing, effectiveness of innovative marketing, effectiveness of innovative marketing in the system of road transport.