ISJ Theoretical & Applied Science 07(51) 2017

ISPC Materials and technologies, Philadelphia, USA

Jalilov JG

HEDONIC MOTIVATIONS AMONG UZBEK CONSUMERS.

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-07-51-7

DOI: https://dx.doi.org/10.15863/TAS.2017.07.51.7

Language: English

Citation: Jalilov JG (2017) HEDONIC MOTIVATIONS AMONG UZBEK CONSUMERS. ISJ Theoretical & Applied Science, 07 (51): 34-41. Soi: http://s-o-i.org/1.1/TAS-07-51-7 Doi: https://dx.doi.org/10.15863/TAS.2017.07.51.7

Pages: 34-41

Published: 30.07.2017

Abstract: The study aims to explore the hedonic motivations among Uzbek consumers. In addition, the effects of pleasure, fashion status, income level and age on the hedonic motivations are investigated. This paper uses 30 items questionnaire. The analysis is done based on 158 returned and usable questionnaires. Multivariate analysis of variance and analysis of variance are applied for this study. MANOVA results show that income level and age have different significant effects on hedonic motivations among Uzbek consumers.

Key words: Consumer Behavior, motivation, fashion status, hedonic motivation.