Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-11-67-13
DOI: https://dx.doi.org/10.15863/TAS.2018.11.67.13
Language: English
Citation: Azlarova, M. M. (2018). Marketing strategy in the consumer market. ISJ Theoretical & Applied Science, 11 (67), 69-73. Soi: http://s-o-i.org/1.1/TAS-11-67-13 Doi: https://dx.doi.org/10.15863/TAS.2018.11.67.13 |
Pages: 69-73
Published: 30.11.2018
Abstract: In article marketing strategy of firm "East-West" in which results of the company has reached the purposes because of a choice of the most suitable marketing strategy is considered. Thus marketing strategy as assortment strategy, explanation of current strategy, carrying out of the analysis of a portfolio of business of both choice of strategy of firm and an estimation of the chosen strategy have preliminary been considered.
Key words: strategy, current strategy, financial risk, firm activity, the financial policy, strategic management, marketing, manufacture, shots, finance.
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