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Editorial Board       p-ISSN 2308-4944 (print)       e-ISSN 2409-0085 (online)
SOI: 1.1/TAS         DOI: 10.15863/TAS

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ISJ Theoretical & Applied Science 11(67) 2018

Philadelphia, USA

* Scientific Article * Impact Factor 6.630

Azlarova, M. M.

Marketing strategy in the consumer market.

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Language: English

Citation: Azlarova, M. M. (2018). Marketing strategy in the consumer market. ISJ Theoretical & Applied Science, 11 (67), 69-73. Soi: Doi:

Pages: 69-73

Published: 30.11.2018

Abstract: In article marketing strategy of firm "East-West" in which results of the company has reached the purposes because of a choice of the most suitable marketing strategy is considered. Thus marketing strategy as assortment strategy, explanation of current strategy, carrying out of the analysis of a portfolio of business of both choice of strategy of firm and an estimation of the chosen strategy have preliminary been considered.

Key words: strategy, current strategy, financial risk, firm activity, the financial policy, strategic management, marketing, manufacture, shots, finance.








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