Hendriani, S., Efni, Y., & Tiyasiningsih, E.
A Strategy to Improve the Performance of Creative Industry Businesses Utilizing Rattan as Raw Material in Pekanbaru. |
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Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-08-112-20
DOI: https://dx.doi.org/10.15863/TAS.2022.08.112.20
Language: English
Citation: Hendriani, S., Efni, Y., & Tiyasiningsih, E. (2022). A Strategy to Improve the Performance of Creative Industry Businesses Utilizing Rattan as Raw Material in Pekanbaru. ISJ Theoretical & Applied Science, 08 (112), 241-256. Soi: http://s-o-i.org/1.1/TAS-08-112-20 Doi: https://dx.doi.org/10.15863/TAS.2022.08.112.20 |
Pages: 241-256
Published: 30.08.2022
Abstract: The rapid industries development of a formal and informal sector in Indonesia encourages the actors of business to compete each other in the businesses they run. The informal business sector consists of home industries, agriculture, trade and plantations. In Indonesia, those working in informal business sector is estimated to be around 58.19 million people in 2019 (Statistics Indonesia, 2019). These informal sector business groups are scattered across the villages and cities. In Pekanbaru, the typical creative industry of the community's culture grows rapidly marked by the number of handicraft industry centers, one of which is the handicraft made of rattan. Handicraft made from rattan have grown and developed in Pekanbaru, scattered across several places. The actors of business with a profession as rattan craftsmen produce these handicraft products to be marketed in the Riau area and outside areas like Batam, Medan, and other areas. If viewed from the prospect of this rattan-based industrial business, it is very prospective. Many consumers come from local communities and foreign communities such as Malaysia and Singapore to buy handicrafts produced by rattan craftsmen in Pekanbaru. This creative industry business made from local raw materials is very possible to develop, yet the problems experienced by rattan craftsmen include the small number of employees, the less productive business actors in producing goods/crafts from rattan, less variation in rattan-made goods/crafts production and lack of public interest in goods/crafts made from rattan.
Key words: Training, Entrepreneurial Motive, Entrepreneurial Spirit, Business Performance.
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