ISJ Theoretical & Applied Science 02(46) 2017

ISPC Technology and science, Philadelphia, USA

Frigerio A

SOMETHING-STAN: THE STEREOTYPICAL REPRESENTATION OF KAZAKHSTAN IN INTERNATIONAL MOVIES VS. THE OFFICIAL NATION-BRANDING OF THE KAZAKH GOVERNMENT.

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-02-46-20

DOI: https://dx.doi.org/10.15863/TAS.2017.02.46.20

Language: English

Citation: Frigerio A (2017) SOMETHING-STAN: THE STEREOTYPICAL REPRESENTATION OF KAZAKHSTAN IN INTERNATIONAL MOVIES VS. THE OFFICIAL NATION-BRANDING OF THE KAZAKH GOVERNMENT. ISJ Theoretical & Applied Science, 02 (46): 106-115. Soi: http://s-o-i.org/1.1/TAS-02-46-20 Doi: https://dx.doi.org/10.15863/TAS.2017.02.46.20

Pages: 106-115

Published: 28.02.2017

Abstract: This article critically examines and compares the representation of Kazakhstan in the framework of international popular culture and in the official Kazakh nation-branding strategy. The first section of this article reveals how European and American movies have regularly depicted Kazakhstan through stereotypes and labels. The second section critically evaluates western audience reactions by assessing movie reviews published in the Internet Movie Database (IMDb). The third section analyses the strategy adopted by the Kazakh government for shaping a positive image of Kazakhstan abroad.

Key words: Republic of Kazakhstan, popular geopolitics, movie representation, audience reaction, nation branding.