Rahayu, D. D., Adiputra, T. M., & Irfan, S.
The Influence of School Image, School Promotion, and Quality of Education Services on The Decision To Choose Parents Through Religiusity of Integrated Islamic First Middle School of Abdurrab and Imam Syafii 2 Kota Pekanbaru. |
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Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-01-117-45
DOI: https://dx.doi.org/10.15863/TAS.2023.01.117.45
Language: English
Citation: Rahayu, D. D., Adiputra, T. M., & Irfan, S. (2023). The Influence of School Image, School Promotion, and Quality of Education Services on The Decision To Choose Parents Through Religiusity of Integrated Islamic First Middle School of Abdurrab and Imam Syafii 2 Kota Pekanbaru. ISJ Theoretical & Applied Science, 01 (117), 562-581. Soi: http://s-o-i.org/1.1/TAS-01-117-45 Doi: https://dx.doi.org/10.15863/TAS.2023.01.117.45 |
Pages: 562-581
Published: 30.01.2023
Abstract: The purpose of this study was to determine the image of the school at SMP IT Imam Syafii 2 Pekanbaru City, school promotion at SMP IT Abdurrab Pekanbaru City, the quality of education services at SMP IT Abdurrab and Imam Syafii 2 Pekanbaru City, on the decision to choose an Integrated Islamic Junior High School through the religiosity of student parents. The research method uses quantitative methods. The population in this study were parents of SMP IT Abdurrab and Imam Syafii 2 Pekanbaru City students. The sample set at SMP IT Abdurrab is 75 and SMP IT Imam Syafii 2 Pekanbaru City is 85. The data collection method uses questionnaires and literature studies. The data analysis method used is Structural Equation Modeling and processed using WarpPLS 7.0 for Windows. The data analysis: Convergent Validity, Discriminant Validity, Reliability Indicator Reliability Test and Internal Consistency Reliability, Determination Coefficient Test, Fit Model and Quality Indexes, and Significance Test (t-Test). The results showed that school image had a significant effect on the religiosity of 0.439, school promotion had no significant effect on the religiosity of 0.123, quality of education services had a significant effect on the religiosity of 0.187, school image had a significant effect on the decision to choose by 0.278, school promotion has a significant effect on the decision of choosing by 0.181, the quality of educational services has a significant effect on decisions to choose a school of 0.285, religiosity has a significant effect on the decision to choose by 0.157, the image of the school has no significant effect on the decision to choose through religiosity of 0.069, school promotion has no significant effect n on the decision to choose through religiosity is 0.019, and the quality of educational services has no significant effect on the decision to choose through religiosity of 0.029. Then be able to add variations to the research variables to see which variables are influential and which are not.
Key words: School Image, School Promotion, Education Service Quality, Religiosity, Parents Choosing Decision.
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