ISJ Theoretical & Applied Science 10(126) 2023

Philadelphia, USA

Pischinskaya, O. V., & Chulkova, E. N.

Integration of marketing research into the structure of the process of designing an assortment of clothing collection.

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-10-126-35

DOI: https://dx.doi.org/10.15863/TAS.2023.10.126.35

Language: Russian

Citation: Pischinskaya, O. V., & Chulkova, E. N. (2023). Integration of marketing research into the structure of the process of designing an assortment of clothing collection. ISJ Theoretical & Applied Science, 10 (126), 403-407. Soi: http://s-o-i.org/1.1/TAS-10-126-35 Doi: https://dx.doi.org/10.15863/TAS.2023.10.126.35

Pages: 403-407

Published: 30.10.2023

Abstract: The article discusses methods for collecting information about consumer preferences. The proposed structure of the assortment collection design process determines the place of marketing research both at the head and at the end of the design process.

Key words: marketing research, assortment collection design, external marketing factors.