ISJ Theoretical & Applied Science 05(61) 2018

Philadelphia, USA

Akramov TA

ANALYSIS OF CONDITIONS FOR FORMATION OF INNOVATIVE MARKETING STRATEGIES IN INDUSTRIAL ENTERPRISES.

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-05-61-50

DOI: https://dx.doi.org/10.15863/TAS.2018.05.61.50

Language: English

Citation: Akramov TA (2018) ANALYSIS OF CONDITIONS FOR FORMATION OF INNOVATIVE MARKETING STRATEGIES IN INDUSTRIAL ENTERPRISES. ISJ Theoretical & Applied Science, 05 (61): 301-309. Soi: http://s-o-i.org/1.1/TAS-05-61-50 Doi: https://dx.doi.org/10.15863/TAS.2018.05.61.50

Pages: 301-309

Published: 30.05.2018

Abstract: The article analyzes the conditions for the formation of marketing strategies in the industry of Uzbekistan. The author studied three main variables of the group and twelve independent variables, such as the business environment, target marketing strategies of enterprises, expansion of marketing activities and volume of enterprises and other factors chosen on the basis of marketing activities. According to the results of the study, the active participation of industrial enterprises in the value chain, measures to expand exports, create trading houses in foreign markets and other similar activities have a positive.

Key words: marketing innovations, industrial enterprises, marketing strategies, main factors.