Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-09-113-29
DOI: https://dx.doi.org/10.15863/TAS.2022.09.113.29
Language: English
Citation: Nabieva, N. M. (2022). Topical issues of developing a marketing strategy for the development of companies in the service sector. ISJ Theoretical & Applied Science, 09 (113), 149-155. Soi: http://s-o-i.org/1.1/TAS-09-113-29 Doi: https://dx.doi.org/10.15863/TAS.2022.09.113.29 |
Pages: 149-155
Published: 30.09.2022
Abstract: Effective use of marketing strategies is associated with understanding the transformation of the basic complex and the allocation of additional elements that will allow the organization to function more productively in the market. Marketing strategies are connected with the definition of the target market, assortment policy, price, choice of location, atmosphere and promotion of the enterprise (its products), other activities. The development and implementation of a marketing strategy contributes to improving the efficiency of the organization, its development in the near future, therefore, the stated topic of the final qualifying work is relevant. The subject of the study is organizational and economic relations in the process of developing and implementing a marketing strategy of service enterprises. Research methods. The research work used methods of grouping, abstract-logical thinking, monographic, comparison, comparative analysis, expert evaluation, questionnaires, economic-mathematical, statistical, cluster analysis, step-by-step analysis. The purpose of the study is to consider the problems of developing a marketing strategy for the development of a company in the service sector system.
Key words: marketing strategy, service marketing, consumer attention, struggle policy, competitiveness.
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