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Philadelphia, USA |
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* Scientific Article * Impact Factor 6.630 |
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Voronina, N.I., Saprykina, O.A., Stepanov, B.F., & Shimkova, A.B.
The role of marketing in forming an enterprise development strategy. |
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Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-12-116-47
DOI: https://dx.doi.org/10.15863/TAS.2022.12.116.47
Language: Russian
Citation: Voronina, N.I., Saprykina, O.A., Stepanov, B.F., & Shimkova, A.B. (2022). The role of marketing in forming an enterprise development strategy. ISJ Theoretical & Applied Science, 12 (116), 633-641. Soi: http://s-o-i.org/1.1/TAS-12-116-47 Doi: https://dx.doi.org/10.15863/TAS.2022.12.116.47 |
Pages: 633-641
Published: 30.12.2022
Abstract: the article is devoted to strategic planning at the enterprise, special attention is paid to the application of marketing developments in this process. The authors attempted to resolve the dispute about the necessity or futility of forming an enterprise development strategy, which is not subsiding at the present time, but rather becoming more acute due to changing circumstances, especially in the last three years.
Key words: marketing, marketing mix, marketing technologies, marketing methods, marketing strategy, development strategy, sustainable development.
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