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www.T-Science.org       p-ISSN 2308-4944 (print)       e-ISSN 2409-0085 (online)
SOI: 1.1/TAS         DOI: 10.15863/TAS

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ISJ Theoretical & Applied Science 02(70) 2019

Philadelphia, USA

* Scientific Article * Impact Factor 6.630


Izaak, S. I., & Akanin, K. V.

Effective management of sponsorship in professional sports club.

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-02-70-9

DOI: https://dx.doi.org/10.15863/TAS.2019.02.70.9

Language: Russian

Citation: Izaak, S. I., & Akanin, K. V. (2019). Effective management of sponsorship in professional sports club. ISJ Theoretical & Applied Science, 02 (70), 80-88. Soi: http://s-o-i.org/1.1/TAS-02-70-9 Doi: https://dx.doi.org/10.15863/TAS.2019.02.70.9

Pages: 80-88

Published: 28.02.2019

Abstract: The article shows that the increased commercial attractiveness of sports is accompanied by the active development of sponsorship. In relation to the problems of sponsorship management, its basic postulates concerning the issues of formation and implementation of the sponsorship package, search for potential sponsors, staffing and interaction of sponsorship market participants, minimizing sponsorship risks are considered. The presented methodological and theoretical provisions are developed taking into account the practice of sponsorship in the professional football club «Lokomotiv».

Key words: management, sponsorship, risks, sports club.


 

 

 

 

 

 

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