Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-02-70-9
DOI: https://dx.doi.org/10.15863/TAS.2019.02.70.9
Language: Russian
Citation: Izaak, S. I., & Akanin, K. V. (2019). Effective management of sponsorship in professional sports club. ISJ Theoretical & Applied Science, 02 (70), 80-88. Soi: http://s-o-i.org/1.1/TAS-02-70-9 Doi: https://dx.doi.org/10.15863/TAS.2019.02.70.9 |
Pages: 80-88
Published: 28.02.2019
Abstract: The article shows that the increased commercial attractiveness of sports is accompanied by the active development of sponsorship. In relation to the problems of sponsorship management, its basic postulates concerning the issues of formation and implementation of the sponsorship package, search for potential sponsors, staffing and interaction of sponsorship market participants, minimizing sponsorship risks are considered. The presented methodological and theoretical provisions are developed taking into account the practice of sponsorship in the professional football club «Lokomotiv».
Key words: management, sponsorship, risks, sports club.
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