Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-03-71-58
DOI: https://dx.doi.org/10.15863/TAS.2019.03.71.58
Language: English
Citation: Kasimova, F. T. (2019). Improvement of marketing activities in small entrepreneurship in the conditions of development of competitive markets. ISJ Theoretical & Applied Science, 03 (71), 577-583. Soi: http://s-o-i.org/1.1/TAS-03-71-58 Doi: https://dx.doi.org/10.15863/TAS.2019.03.71.58 |
Pages: 577-583
Published: 30.03.2019
Abstract: The article discusses the improvement of marketing activities in small business in the development of competitive markets. The author has improved the system of indicators, evaluating the effectiveness of the marketing strategy taking into account changes in profits, market share, number of competitors, with the selection of segments of strategic business areas of small businesses.
Key words: marketing, competitiveness, market, market relations, strategy.
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