Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-05-97-64
DOI: https://dx.doi.org/10.15863/TAS.2021.05.97.64
Language: English
Citation: Jie, Z. (2021). The brand effect of Ecological Farm under the background of «Internet +». ISJ Theoretical & Applied Science, 05 (97), 401-405. Soi: http://s-o-i.org/1.1/TAS-05-97-64 Doi: https://dx.doi.org/10.15863/TAS.2021.05.97.64 |
Pages: 401-405
Published: 30.05.2021
Abstract: With the development of economy and the change of people's life style, more and more consumers pay attention to the network information, and consumers' consumption of agricultural products will gradually change from commodity consumption to brand consumption. Due to the lack of connotation and single sales model of most ecological farm brands, the competitive advantage of the brand is not obvious. This paper analyzes the current situation of ecological farm brand construction, and explores the advantages, problems and measures of ecological farm brand construction under the background of "Internet +".
Key words: «Internet +», ecological farm, brand building.
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