Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-06-98-103
DOI: https://dx.doi.org/10.15863/TAS.2021.06.98.103
Language: Russian
Citation: Zhanatauov, S. U. (2021). Tariff equation (0)*(1+(0)*(2+(0)*(3 =(0). ISJ Theoretical & Applied Science, 06 (98), 740-753. Soi: http://s-o-i.org/1.1/TAS-06-98-103 Doi: https://dx.doi.org/10.15863/TAS.2021.06.98.103 |
Pages: 740-753
Published: 30.06.2021
Abstract: A cognitive model of the behavioral usefulness of subjective prices in groups of buyers has been developed. The preference of using indicators of behavioral utility over the formula utility function is declared. The model is aimed at buyers with the mentality of individuals according to the principle “I know what I want”, always well aware of their interest (preferences) and acting in accordance with it. The variability of the seller's tariff price in a certain time interval is equal to 0: zkj = 0, and the variability zkj of the subjective price (in the same time interval) is not 0: either he subjectively considers the tariff price to be expensive ((zkj-0) <0, the subjective price is less tariff), or cheap ((zkj-0)> 0, the subjective price exceeds the tariff price). The buyer's opinion is practically justified if he expresses his opinion about the subjective price after the moment when he received the service and was able to assess subjectively the result of using the service. 3 systems of multidimensional equations of meanings of variability of 3 variables are solved. Calculations based on a model example gave recommendations-conclusions for the seller of services: in order to achieve stability of demand for services 1, 2, 3, prices should not be changed for "rich" individuals, it is necessary to slightly and in a timely manner increase prices for "medium-income" individuals, prices should be lowered for the "low-income" " to individuals.
Key words: the tariff equation, cognitive model.
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