ISJ Theoretical & Applied Science 01(117) 2023

Philadelphia, USA

Hendriani, S., Efni, Y., & Tiyasiningsih, E.

Increasing The Competitiveness of Women's MSMEs (Survey On Cake Industry In Pekanbaru City).

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-01-117-42

DOI: https://dx.doi.org/10.15863/TAS.2023.01.117.42

Language: English

Citation: Hendriani, S., Efni, Y., & Tiyasiningsih, E. (2023). Increasing The Competitiveness of Women's MSMEs (Survey On Cake Industry In Pekanbaru City). ISJ Theoretical & Applied Science, 01 (117), 526-541. Soi: http://s-o-i.org/1.1/TAS-01-117-42 Doi: https://dx.doi.org/10.15863/TAS.2023.01.117.42

Pages: 526-541

Published: 30.01.2023

Abstract: This study aims to analyze the increase in the competitiveness of women's SMEs (a survey of the cake industry in Pekanbaru City). The analytical method used in this research is a quantitative descriptive analysis method. The analytical tool used is multiple regression analysis using SPSS Version 20.0. The results of this study indicate that simultaneously Learning, Innovation, Motivation, and Creativity affect increased competitiveness. Partially the Learning Variables affect the increase in competitiveness, Innovation influences the increase in competitiveness, Motivation influences the increase in competitiveness, and Creativity influences the increase in competitiveness.

Key words: Learning, Innovation, Motivation and Creativity, and Increased Competitiveness.