Blagorodov, A. A., Prokhorov, V. T., & Volkova, G. Y.
On changes in consumer preferences for predominantly high-quality services and products in demand. |
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Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-01-117-5
DOI: https://dx.doi.org/10.15863/TAS.2023.01.117.5
Language: English
Citation: Blagorodov, A. A., Prokhorov, V. T., & Volkova, G. Y. (2023). On changes in consumer preferences for predominantly high-quality services and products in demand. ISJ Theoretical & Applied Science, 01 (117), 55-73. Soi: http://s-o-i.org/1.1/TAS-01-117-5 Doi: https://dx.doi.org/10.15863/TAS.2023.01.117.5 |
Pages: 55-73
Published: 30.01.2023
Abstract: in the articlethe authors justifiably paid attention to solving the problem of combining state and market mechanisms for managing competitiveness, because it becomes a strategic resource for the economy of these regions, because in the world economy the place of price competitiveness will be taken by the competitiveness of quality levels. In this regard, the increase in the quality factor of the performance of domestic enterprises in the strategy of competition in world markets is for those enterprises that, due to external factors (increased competition due to globalization, the global financial crisis) and internal (inefficient management), have lost their competitive positions in the domestic market and foreign markets, and they need to return these competitive positions.
Key words: quality, priority, preference, demand, competitiveness, market, profit, buyer, manufacturer, financial stability, sustainable TEP, assortment policy, economic policy.
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