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Philadelphia, USA |
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* Scientific Article * Impact Factor 6.630 |
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Zemsky, G. A., Mirny, V. I., Blagorodov, A. A., Volkova, N. V., & Volkova, G. Yu.
About the features of the fashion trend for the formation of media brands. |
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Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-04-132-7
DOI: https://dx.doi.org/10.15863/TAS.2024.04.132.7
Language: English
Citation: Zemsky, G. A., Mirny, V. I., Blagorodov, A. A., Volkova, N. V., & Volkova, G. Yu. (2024). About the features of the fashion trend for the formation of media brands. ISJ Theoretical & Applied Science, 04 (132), 55-64. Soi: http://s-o-i.org/1.1/TAS-04-132-7 Doi: https://dx.doi.org/10.15863/TAS.2024.04.132.7 |
Pages: 55-64
Published: 30.04.2024
Abstract: the article is devoted to the problem of studying Soviet fashion as an independent socio-psychological and historical-cultural phenomenon. For a long time, there was a stereotype in the mass consciousness that there was no fashion in the Soviet state. This idea was actively supported in modern cinema, certain media, and representatives of the media sphere. A close and comprehensive study of the Soviet history of everyday life and its comparative analysis in the context of world culture shows that Soviet fashion is a special cultural phenomenon that developed in line with global trends, and therefore requires separate and careful study. The article examines the problem of reflecting fashion trends in everyday urban life. The goals of glossy magazines and city online publications as a guide to city life, including those affecting the fashion industry, are highlighted. As a result of the digitalization process, applications are created and used in mass media. Projects are actively appearing in the online environment that independently develop a media brand. Fashion journalists direct their creative potential towards maximum convenience for Internet users, conciseness, and simplicity.
Key words: fashion history, Soviet fashion, Russian fashion, fashion blogs, glossy magazines, online publication, trend, city, lifestyle.
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