Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-01-81-6
DOI: https://dx.doi.org/10.15863/TAS.2020.01.81.6
Language: English
Citation: Qurbonova, B., & Djuhanova, N. (2020). Psychophysiological basis of color selection in young people. ISJ Theoretical & Applied Science, 01 (81), 27-37. Soi: http://s-o-i.org/1.1/TAS-01-81-6 Doi: https://dx.doi.org/10.15863/TAS.2020.01.81.6 |
Pages: 27-37
Published: 30.01.2020
Abstract: This article provides a theoretical overview of the phenomenon of psycho-physiological effects of coloration and the types of higher nerve activity, the mechanisms and physiological factors of the effect of color on the human psyche, the mechanism of human nerve activity and its neural types. Provides information on methods of color selection and study of neuromuscular activity, methods of studying the sensory system, tips and recommendations for psychologists based on the study of color effects. It is revealed psychological characterization of coloring, its relation to the highest types of nerve activity, the study and analysis of mechanisms of physiological effects, the factors affecting human psyche. The scientific novelty of the article is a comprehensive analysis of the effect of color on the human psyche, providing the psychologists with the necessary information on the basis of physiological mechanisms and psychological characteristics. The information collected will serve as an additional resource for educational psychology, medical psychology, sports psychology, family psychology, and advertising psychology. The article summarizes the effects of color on the human psyche, namely psychology, medicine, construction, and others, and analyzed the psycho-emotional state of the person, the nervous system, the phenomenological effects of coloring. The article also describes the relationship between color and age and explains how each color affects human psychology. The fact that a person's color choices are dependent on his or her temperament has shown that these high levels of nerve activity can change with the influence of heredity (genotype) and upbringing (phenotype).
Key words: selection, youth, methods, activity.
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