Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-03-83-23
DOI: https://dx.doi.org/10.15863/TAS.2020.03.83.23
Language: English
Citation: Mustaqimova, Q. S. (2020). Peculiar features of the modern media language. ISJ Theoretical & Applied Science, 03 (83), 108-110. Soi: http://s-o-i.org/1.1/TAS-03-83-23 Doi: https://dx.doi.org/10.15863/TAS.2020.03.83.23 |
Pages: 108-110
Published: 30.03.2020
Abstract: one of the peculiarities of advertising texts is the use of command verbs in advertising texts. For example, feel, visit, enjoy, get to know, choose, wait, join, enjoy, hurry, and so on. It is also important to note that the visual language of the type of visual advertising is important and lively and can be conveyed to the reader in an impressive manner. In other words, advertising should combine language units and visual arts. Visual advertising can be divided into advertising with linguistic text and non-linguistic text, depending on whether or not language units are used. Linguistic text advertising carry more information than advertising without linguistic text. The achievement of the intended purpose in linguistic text advertising also depends on the choice of key words that represent the content of the advertisement, their shortness, form, color and other features.
Key words: advertising, primary and main element of advertising, street advertising language, captions, slogans, posters, media linguistics.
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