Blagorodov, A. A., Bordukh, D. O., & Prokhorov, V. T.
On the role of the assortment policy for the production of competitive and demanded domestic shoes. |
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Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-01-93-45
DOI: https://dx.doi.org/10.15863/TAS.2021.01.93.45
Language: English
Citation: Blagorodov, A. A., Bordukh, D. O., & Prokhorov, V. T. (2021). On the role of the assortment policy for the production of competitive and demanded domestic shoes. ISJ Theoretical & Applied Science, 01 (93), 258-264. Soi: http://s-o-i.org/1.1/TAS-01-93-45 Doi: https://dx.doi.org/10.15863/TAS.2021.01.93.45 |
Pages: 258-264
Published: 30.01.2021
Abstract: The article considers the target segment (market) as a segment selected as a result of market research for a particular product or service, characterized by minimal costs for means of promoting goods and providing the enterprise with the bulk of the result of its activities. The footwear market is an integral element of economic relations, the main participants in which are, on the one hand, shoe manufacturers, and on the other, consumers. As a product in this market, footwear is one of the most complex groups of non-food products with a very diverse assortment. Segmentation was carried out, during which it was revealed that when creating new enterprises for the production of footwear products, the selected five subjects of the Southern Federal District and the North Caucasus Federal District are not attractive in a competitive environment due to the successfully developed footwear production. The basic requirements to be met by modern shoe production have been determined.
Key words: market, costs, quality, footwear, competition, assortment, demand, competitiveness, demand, image.
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