Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-04-120-25
DOI: https://dx.doi.org/10.15863/TAS.2023.04.120.25
Language: Russian
Citation: Khamidova, Z. A. (2023). Forming a comprehensive marketing strategy for the sustainable development of tourism. ISJ Theoretical & Applied Science, 04 (120), 142-144. Soi: http://s-o-i.org/1.1/TAS-04-120-25 Doi: https://dx.doi.org/10.15863/TAS.2023.04.120.25 |
Pages: 142-144
Published: 30.04.2023
Abstract: The pace of change in everyday life is constantly increasing. Today is different from yesterday, and tomorrow is different from today. The effectiveness of traditional tourism business strategies is also declining, so it is necessary to develop new strategies in this industry.
Key words: tourism, strategy, marketing, industry, mission, catalyst, culture.
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