Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-06-98-10
DOI: https://dx.doi.org/10.15863/TAS.2021.06.98.10
Language: English
Citation: Sasmita, J. (2021). Culinary business strategies during COVID-19 in the turap siak sri indrapura’s vocational school of culinary tourism. ISJ Theoretical & Applied Science, 06 (98), 72-82. Soi: http://s-o-i.org/1.1/TAS-06-98-10 Doi: https://dx.doi.org/10.15863/TAS.2021.06.98.10 |
Pages: 72-82
Published: 30.06.2021
Abstract: This study is entitled Culinary Business Strategies during the Covid-19 in the Siak Sri Indrapura Culinary Tourism Area. This study aims to determine a strategy that can be applied by the culinary business to be able to adapt to the crisis during the Covid-19 period. A descriptive method using a qualitative approach was employed in this study with the help of the EFE Matrix (External Factor Evaluation) and IFE (Internal Factor Evaluation). The EFE Matrix helped the decision-making to summarize and evaluate external environmental information. Meanwhile, the Internal-External (IE) Matrix was used to map the total score of the IFE and EFE matrices. SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) had also a role major in developing profitable business strategies. Based on the results of data analysis and discussion, it can be concluded that the adaptation strategy that can be carried out during a pandemic is a strategy of product and service diversification, by implementing health protocols as strictly as possible to prevent a prolonged pandemic, cleaning turap culinary locations with disinfectants to win consumer trust, providing take away and delivery order services, carrying out online sales, processing and packaging product hygienically according to customer desires, innovating food menu that can increase body immunity, trying to maintain regular customers, and establishing good relationships with new customers to win the competition with other culinary businesses.
Key words: Business strategies, Covid-19, SWOT Analysis.
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