Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-10-78-87
DOI: https://dx.doi.org/10.15863/TAS.2019.10.78.87
Language: Russian
Citation: Rasulov, N. N. (2019). Content and directions of the development of marketing activities of shoe products in the conditions of innovative transformations. ISJ Theoretical & Applied Science, 10 (78), 474-480. Soi: http://s-o-i.org/1.1/TAS-10-78-87 Doi: https://dx.doi.org/10.15863/TAS.2019.10.78.87 |
Pages: 474-480
Published: 30.10.2019
Abstract: The article highlights the methodological aspects of the development and practical application of marketing activities and mechanisms of innovative transformations in the markets of the shoe industry. It reveals the main directions of increasing the efficiency of commercial activities in conjunction with the problematic issues of demand and supply development, improving methods for promoting sales of shoes.
Key words: people's welfare, market economy, modernization, national economy, innovation, innovative transformation, shoe industry, footwear, shoe products, marketing, marketing activity, security, demand, supply, efficiency.
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