Egamberdieva, Sh. D., & Egamberdieva, F. O.
Advertising message as an object of pragmalinguistic research in linguistics (on the example of English, Russian and Uzbek languages). |
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Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-06-110-54
DOI: https://dx.doi.org/10.15863/TAS.2022.06.110.54
Language: Russian
Citation: Egamberdieva, Sh. D., & Egamberdieva, F. O. (2022). Advertising message as an object of pragmalinguistic research in linguistics (on the example of English, Russian and Uzbek languages). ISJ Theoretical & Applied Science, 06 (110), 323-329. Soi: http://s-o-i.org/1.1/TAS-06-110-54 Doi: https://dx.doi.org/10.15863/TAS.2022.06.110.54 |
Pages: 323-329
Published: 30.06.2022
Abstract: The article considers the paralinguistic means of an advertising slogan, forming a certain channel of advertising influence, combining visual and lexico-psychological techniques of manipulating the consciousness and actions of the person to whom the advertising slogan is directed. Advertising is mainly speech influence in a broad sense, understood as speech communication, taken in the aspect of its purposefulness, target conditioning; it is speech communication described from the standpoint of one of the communicants, when he considers himself as a subject of influence, believing his interlocutor to be an object. In current article, we have studied some language tools used in the texts of Russian, English and Uzbek advertising, in which the paralinguistic effect is most clearly represented.
Key words: paralinguistics, advertising message, text, slogan, recipient, communication, paraphemics.
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