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www.T-Science.org       p-ISSN 2308-4944 (print)       e-ISSN 2409-0085 (online)
SOI: 1.1/TAS         DOI: 10.15863/TAS

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ISJ Theoretical & Applied Science 12(116) 2022

Philadelphia, USA

* Scientific Article * Impact Factor 6.630


Voronina, N.I., Saprykina, O.A., Stepanov, B.F., & Shimkova, A.B.

The role of marketing in forming an enterprise development strategy.

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-12-116-47

DOI: https://dx.doi.org/10.15863/TAS.2022.12.116.47

Language: Russian

Citation: Voronina, N.I., Saprykina, O.A., Stepanov, B.F., & Shimkova, A.B. (2022). The role of marketing in forming an enterprise development strategy. ISJ Theoretical & Applied Science, 12 (116), 633-641. Soi: http://s-o-i.org/1.1/TAS-12-116-47 Doi: https://dx.doi.org/10.15863/TAS.2022.12.116.47

Pages: 633-641

Published: 30.12.2022

Abstract: the article is devoted to strategic planning at the enterprise, special attention is paid to the application of marketing developments in this process. The authors attempted to resolve the dispute about the necessity or futility of forming an enterprise development strategy, which is not subsiding at the present time, but rather becoming more acute due to changing circumstances, especially in the last three years.

Key words: marketing, marketing mix, marketing technologies, marketing methods, marketing strategy, development strategy, sustainable development.


 

 

 

 

 

 

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