Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-12-128-45
DOI: https://dx.doi.org/10.15863/TAS.2023.12.128.45
Language: English
Citation: Mamiashvili, P. (2023). The role of social networks in crisis communication – classic media trends. ISJ Theoretical & Applied Science, 12 (128), 356-361. Soi: http://s-o-i.org/1.1/TAS-12-128-45 Doi: https://dx.doi.org/10.15863/TAS.2023.12.128.45 |
Pages: 356-361
Published: 30.12.2023
Abstract: Crisis communication, as a relatively "young" field of social sciences, is still in the development stage, which is indicated by three main arguments - problems related to definition, lack of empirical research, and the growing influence of social networks in the direction of planning and management of crisis communication. Social networks created a communication context that changed the most effective and valuable communications, including: the availability of information and the speed of its dissemination; audience engagement and feedback; Access to confidential and personal data. Also important trends caused by the development of digital media in professional mass media – the transformation of the multimedia context, data journalism and a decrease in trust in mass media. The purpose of the article is to analyze the trends of modern media and show what solution exists in the direction of effective cooperation with the media in crisis communication.
Key words: crisis communication, social networks, classic media, data journalism, empirical studies.
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