Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-06-86-111
DOI: https://dx.doi.org/10.15863/TAS.2020.06.86.111
Language: English
Citation: Akbarov, M. M., & Isaev, R. A. (2020). Improving the management of marketing efficiency at textile enterprises. ISJ Theoretical & Applied Science, 06 (86), 611-614. Soi: http://s-o-i.org/1.1/TAS-06-86-111 Doi: https://dx.doi.org/10.15863/TAS.2020.06.86.111 |
Pages: 611-614
Published: 30.06.2020
Abstract: This article discusses the features of marketing efficiency management in textile enterprises and the choice of business environment. Based on the choice of the form of the business environment, a balanced set of indicators was developed to improve the management of marketing effectiveness in the textile industry.
Key words: Marketing, efficiency, effectiveness, business environment, management.
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