Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-11-103-100
DOI: https://dx.doi.org/10.15863/TAS.2021.11.103.100
Language: English
Citation: Dusmatov, H. X. (2021). Expression of the Uzbek national word games in advertising texts. ISJ Theoretical & Applied Science, 11 (103), 876-882. Soi: http://s-o-i.org/1.1/TAS-11-103-100 Doi: https://dx.doi.org/10.15863/TAS.2021.11.103.100 |
Pages: 876-882
Published: 30.11.2021
Abstract: In this article, the Uzbek national word games, their types and their specific features are analyzed by the example of advertising text. The manifestation of word games on language levels is explained by linguistic evidence that its types, such as "phonostilistic game", "Phonographic game", "lexical-semantic game", "morphological game", "syntactic game" are the main stylistic figura that forms the advertising text.
Key words: advertising, uzbek national word game, wordplay, askiya, pun.
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