Blagorodov, A. A., Prokhorov, V. T., Mikhailov, K. A., & Volkova, G. Y.
Features of the theoretical prerequisites for the formation of the priority and the presence of preferences among consumers in the regions of the Southern Federal District and the North Caucasus Federal District. |
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Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-11-103-52
DOI: https://dx.doi.org/10.15863/TAS.2021.11.103.52
Language: English
Citation: Blagorodov, A. A., Prokhorov, V. T., Mikhailov, K. A., & Volkova, G. Y. (2021). Features of the theoretical prerequisites for the formation of the priority and the presence of preferences among consumers in the regions of the Southern Federal District and the North Caucasus Federal District. ISJ Theoretical & Applied Science, 11 (103), 537-567. Soi: http://s-o-i.org/1.1/TAS-11-103-52 Doi: https://dx.doi.org/10.15863/TAS.2021.11.103.52 |
Pages: 537-567
Published: 30.11.2021
Abstract: in the article the authors consider analysis of the results of a survey of respondents on the impact of the criterion "Attractiveness of goods", confirming the importance of the rehabilitation of this criterion in marketing activities to form sustainable demand not only for light industry products, but also for all consumer goods. Thus, the criterion of product attractiveness has a right to life and is more significant for both the manufacturer and the buyers to ensure sustainable demand for products manufactured in the regions of the Southern Federal District and the North Caucasus Federal District, and this is the most important and demanded wish in the search for its consumer.
Key words: quality, import substitution, demand, competitiveness, market, profit, demand, buyer, manufacturer, financial stability, sustainable TPP, attractiveness, assortment, assortment policy, demand, sales paradigm, economic policy, economic analysis, team, success.
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