Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-11-103-31
DOI: https://dx.doi.org/10.15863/TAS.2021.11.103.31
Language: English
Citation: Toleubaeva, A. O. (2021). Newspaper text: metaphor as a means of expression. ISJ Theoretical & Applied Science, 11 (103), 376-378. Soi: http://s-o-i.org/1.1/TAS-11-103-31 Doi: https://dx.doi.org/10.15863/TAS.2021.11.103.31 |
Pages: 376-378
Published: 30.11.2021
Abstract: The journalist reflects public life in all the variety of its manifestations. According to the researcher, the type of publication is the form of this or that display. The nature of newspaper text implies communication with the reader and is the result of a complex language game. The journalist builds any text, focusing on the image of the addressee-reader, and this image allows you to select neutral and emotionally colored, literary and vernacular language means, in accordance with the type of speech that is characteristic and understandable to the addressee-reader. In many respects, the choice of language material for publication is also dictated by the fact that the author-journalist seeks to stand out, to pay attention to his texts, to be remembered by the reader with a unique style and unusual ways of presenting the material.
Key words: metaphor, media text, public speech, journalism.
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