Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-05-85-16
DOI: https://dx.doi.org/10.15863/TAS.2020.05.85.16
Language: English
Citation: Mahmudova, U. U. (2020). Effectiveness of advertising language and slogans. ISJ Theoretical & Applied Science, 05 (85), 71-74. Soi: http://s-o-i.org/1.1/TAS-05-85-16 Doi: https://dx.doi.org/10.15863/TAS.2020.05.85.16 |
Pages: 71-74
Published: 30.05.2020
Abstract: Economic development is essential in building a civil society based on a market economy. It requires a competitive environment. Nowadays advertising is becoming increasingly notable in the socio-economic and political relationships between people in various sectors of society. Advertising is used to provide information on competitive products and services and to attract consumers to particular products or services. This article analyzes the approaches of advertising language slogans and effective advertising media sources which are chosen by respondents.
Key words: advertising language, slogan, stylistics, internet, culture.
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