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www.T-Science.org       p-ISSN 2308-4944 (print)       e-ISSN 2409-0085 (online)
SOI: 1.1/TAS         DOI: 10.15863/TAS

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ISJ Theoretical & Applied Science 05(85) 2020

Philadelphia, USA

* Scientific Article * Impact Factor 6.630


Chernobrovkina, S.

Formation of means of marketing communications of machine-building enterprises.

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-05-85-2

DOI: https://dx.doi.org/10.15863/TAS.2020.05.85.2

Language: Russian

Citation: Chernobrovkina, S. (2020). Formation of means of marketing communications of machine-building enterprises. ISJ Theoretical & Applied Science, 05 (85), 6-11. Soi: http://s-o-i.org/1.1/TAS-05-85-2 Doi: https://dx.doi.org/10.15863/TAS.2020.05.85.2

Pages: 6-11

Published: 30.05.2020

Abstract: In this paper, we propose a methodology for the formation of network and non-network marketing communications of machine-building enterprises based on their goals, industry, and target audiences.

Key words: machine-building enterprises, marketing communications, goals of marketing communications, means of marketing communications, target audience, engineering industry


 

 

 

 

 

 

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