Shcherbakov, D. S., Tikhonov, A. A., Prokhorov, V. T., & Volkova, G. Y.
How to return a national fashion manufacturer to domestic sales markets. |
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Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-03-107-21
DOI: https://dx.doi.org/10.15863/TAS.2022.03.107.21
Language: English
Citation: Shcherbakov, D. S., Tikhonov, A. A., Prokhorov, V. T., & Volkova, G. Y. (2022). How to return a national fashion manufacturer to domestic sales markets. ISJ Theoretical & Applied Science, 03 (107), 354-377. Soi: http://s-o-i.org/1.1/TAS-03-107-21 Doi: https://dx.doi.org/10.15863/TAS.2022.03.107.21 |
Pages: 354-377
Published: 30.03.2022
Abstract: in the article, the authors consider the possibilities of producing competitive and in-demand products, which are possible only if there are managers who are professionally trained and morally responsible for the results of their activities. The authors reasonably believe that the moral responsibility of the heads of light industry enterprises is the highest measure of expression of their professionalism. But at the same time, I would like to note that their failure to fulfill promises and statements is evidence of either their inability to engage in economic policy, or the use of enterprise management is carried out by them in personal interests alien to the interests of society, provoking the impoverishment of the people, characterizing the immorality of leaders, which, of course, is unacceptable. And it is clear that there are no objective reasons that would justify the decline in production in light industry, so the results of the assessment of economic policy should be either useful or harmful – this should always be an axiom. If this does not happen, it means that something in this very economic policy is not a professional decision, actions are harmful to society and timely adjustments are needed. The authors recommend that the market reconsider the concept of forming it with demanded and import-substitutable goods, taking into account their attractiveness. Such a concept will fully correspond to the consumer's desire to satisfy their desire and desire to make a purchase, taking into account their social status, ensuring that manufacturers sell their products in full and guaranteeing them sustainable TEP from their activities.
Key words: quality, import substitution, demand, competitiveness, market, profit, demand, buyer, manufacturer, financial stability, sustainable TPP, attractiveness, assortment, assortment policy, demand, sales. paradigm, economic policy, economic analysis, team, success.
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