Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-03-107-7
DOI: https://dx.doi.org/10.15863/TAS.2022.03.107.7
Language: English
Citation: Muhamedova, M. S. (2022). Forms of promotion of the Uzbek brand in abroad on the basis of symbols of historical and cultural heritage. ISJ Theoretical & Applied Science, 03 (107), 88-91. Soi: http://s-o-i.org/1.1/TAS-03-107-7 Doi: https://dx.doi.org/10.15863/TAS.2022.03.107.7 |
Pages: 88-91
Published: 30.03.2022
Abstract: In this article, the process of covering the brand of cultural tourism of Uzbekistan in the press, publishing houses and tourist TV channels was analyzed. The forms of promoting the brand of Uzbekistan abroad based on the symbolism of objects of historical and cultural heritage are also substantiated.
Key words: tourist TV channels, cultural tourism brand, objects of historical and cultural heritage, publishing, promotion.
|
