Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-05-85-2
DOI: https://dx.doi.org/10.15863/TAS.2020.05.85.2
Language: Russian
Citation: Chernobrovkina, S. (2020). Formation of means of marketing communications of machine-building enterprises. ISJ Theoretical & Applied Science, 05 (85), 6-11. Soi: http://s-o-i.org/1.1/TAS-05-85-2 Doi: https://dx.doi.org/10.15863/TAS.2020.05.85.2 |
Pages: 6-11
Published: 30.05.2020
Abstract: In this paper, we propose a methodology for the formation of network and non-network marketing communications of machine-building enterprises based on their goals, industry, and target audiences.
Key words: machine-building enterprises, marketing communications, goals of marketing communications, means of marketing communications, target audience, engineering industry
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