Pages: 449-466
Published: 30.12.2020
Abstract: For the TС industry, meaningful interpretations of the parameters and variables of the Stone function, which is a utility function (with arguments I, p) or a demand function (with arguments ((х1,…,хn))), have been revealed. Verification and validation of ideas about the subjects of the seller and the buyer was carried out, objective and subjective values for financial transactions were identified, the numerical results of which are expressed in the form of linear combinations of objective / subjective variables. The parameters and variables of the seller or the buyer, being parameters and variables of the objective function and the function of constraints (objective or subjective), change their status: a variable - to a parameter, and a parameter - to a variable. The triad of subject-package of services-the sensitivity of its utility to changes in the buyer's subjective budget (an objective sales stimulator for the seller). Within the framework of the triad, a method has been developed for calculating the values a1, a2, ..., an of the minimum volumes of types of communication services to maximize the subjective utility of a communication service package. For the algorithm for calculating the values a1, a2, ..., an, satisfying the content and formality of the Stone-Geary model, we used behavioral motivations, incentives of the seller, the buyer, the manifestations of which are formalized in the Stone-Geary demand model. Table 1 shows the calculated actual sets of values of the minimum volumes of real demand for a package of addictively consumed communication services аi(1),аi(2),…,аi(m-1), i=1,…,n,n=14. The package consists of 17 types of services - socially significant and addictive consumption. Visualization of the values a1, a2, ..., and a large difference in volumes for 8 addictive types of communication services, 3 - for the population of the Republic of Kazakhstan, 3 - for enterprises of the RK. The volume of purchased Internet services far exceeds the volume of other types of communication services in all 14 regions. This is confirmation of his highly addictive consumption compared to other addictive services. The scatter of traffic values а1,а2,…,аn differ greatly both by the types of communication services and by regions with a significant disparity in income levels.
Key words: subjective usefulness of a communication service package.
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